http://bugs.winehq.org/show_bug.cgi?id=58927
--- Comment #4 from joaopa jeremielapuree@yahoo.fr --- For me the demo crashes too. But if I install a native d3dx9 dll then the game works well.
Can you try that for both demo and retail game ?(easy way: install winetricks and then winetricks d3dx9 should do the trick)